January 26, 2024

E-Commerce Business Transform with Amaze Cloud Solutions

E-Commerce Business Transform with Amaze Cloud Solutions


The client is a mid-sized Australian e-commerce company.


The business was grappling with outdated IT infrastructure, leading to frequent downtime, scalability issues, and security vulnerabilities, all of which hindered their growth in the competitive e-commerce market.

In a competitive e-commerce market, businesses grappling with outdated IT infrastructure may face several key challenges:

  • Legacy Systems: Older software or hardware that hasn't been updated or replaced can lead to inefficiencies and compatibility issues. Legacy systems often cannot integrate smoothly with newer technologies, which is essential in the fast-paced e-commerce environment.
  • Limited Scalability: Outdated infrastructure might not be able to handle increased traffic, especially during peak shopping periods like sales or holiday seasons. This limitation can result in slow website performance or even total crashes during crucial times when high traffic could mean increased sales.
  • Inadequate Security Measures: Older systems are typically more vulnerable to cyber threats. They may not support the latest security protocols, leaving the business exposed to data breaches, which can compromise customer information and trust.
  • Poor Data Management: Outdated IT infrastructure often lacks efficient ways to collect, store, analyse, and utilise data. In e-commerce, where data-driven insights are crucial for personalising customer experiences and optimising operations, this can be a significant drawback.
  • Lack of Cloud Integration: Older IT setups may not be fully integrated with cloud services, leading to missed opportunities in terms of flexibility, remote access, and cost-efficiency. Cloud integration is vital for modern e-commerce businesses that need to be agile and responsive.
  • Inefficient Resource Utilisation: Outdated systems might lead to over-provisioning of resources to ensure uptime, resulting in higher operational costs. Modern infrastructure, especially cloud-based solutions, allows for more efficient resource utilisation, scaling up or down as needed.
  • Downtime and Maintenance Issues: Older IT infrastructures are often more prone to downtime due to maintenance needs or system failures. This unreliability can be costly in terms of both direct revenue loss and damage to the business's reputation.
  • Poor Customer Experience: Outdated systems can result in slower website load times, less intuitive user interfaces, and overall poorer customer experiences, which are crucial in retaining customers in the competitive e-commerce market.

To address these issues Amaze looked to migrate the business to modern cloud-based infrastructure, while upgrading to newer hardware and software, and implementing more robust cybersecurity measures. By doing so, the e-commerce businesses enhances their scalability, security, and overall operational efficiency.


Implementation of Amaze’s comprehensive cloud solutions, including Infrastructure as a Service (IaaS), Data as a Service (DaaS), and enhanced cloud security measures.


Dramatic improvement in operational efficiency, scalability, and security, leading to increased sales, enhanced customer experience, and significant cost savings.

While the business had a robust online presence, they struggled with an IT infrastructure that was not scalable and was vulnerable to security threats. Their on-premises servers couldn’t handle the increasing traffic during peak sale periods, leading to website downtime and lost sales opportunities. Additionally, their data management and security protocols were outdated, posing a serious risk to customer data.

The Amaze Intervention

Recognising the need for a comprehensive overhaul of their IT infrastructure, the e-commerce business turned to Amaze. Our Australian team conducted a thorough analysis of their existing setup and proposed a tailored cloud solution that addressed their specific pain points.

  • Scalable Infrastructure: We migrated operations to our IaaS platform, ensuring they could effortlessly scale resources up or down based on demand. This was crucial for handling high traffic during sales and promotional events.
  • Data Management and Analytics: With DaaS, we provided the business with efficient data management and real-time analytics capabilities, enabling them to make data-driven decisions and offer personalised customer experiences.
  • Enhanced Security: Implementing advanced cloud security protocols safeguarded their data and operations against cyber threats, instilling confidence in their customers.

Results and Impact

  • Increased Sales and Customer Satisfaction: The scalable nature of Amaze’s cloud solutions enabled the business to handle a 70% increase in online traffic during peak periods without any downtime, leading to a potential, 40% increase in sales.
  • Operational Efficiency: Streamlined operations and real-time data analytics allowed for a potential 30% reduction in operational costs and a 50% improvement in order processing times.
  • Robust Security: Post-implementation, the business reported no major security incidents, a significant improvement from their pre-cloud setup.
  • Environmental Impact: By moving to Amaze's cloud solutions, they also aligned with their sustainability goals, reducing their carbon footprint by minimising on-premises server usage.

The journey with Amaze’s cloud solutions demonstrates the transformative impact of embracing modern technology.

This partnership not only resolved their immediate challenges but also positioned the business for sustainable growth in the competitive Australian e-commerce market.

This use case story is an indication to the power of strategic technological adaptation and the role of Amaze in facilitating this journey towards innovation, efficiency, and security.

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